FAQ
Get the insights you need to succeed in China’s digital landscape
Over the years, we’ve compiled the most common questions from clients like you—questions that may be top of mind as you plan your China online marketing strategy.
SEO & PPC
1. How do you handle SEO when our website undergoes frequent changes?
Great question! SEO can seem tricky with constant site updates, but a well-executed strategy adapts seamlessly. Here’s how we ensure continuous optimization:
- Ongoing Optimization: SEO is a year-round service, keeping your site search-engine-ready despite changes.
- Strategic Adjustments: We provide expert recommendations when major updates occur.
- Performance Boost: Beyond on-page tweaks, we build high-quality backlinks to strengthen rankings.
- User & Search Engine Focus: We optimize for both—enhancing visibility while driving qualified leads.
2. Why hire a professional copywriter for website content?
Because great content sells—and in China, it must also rank. Our copywriters:
- Blend SEO expertise with persuasive writing.
- Bring fresh, customer-centric perspectives.
- Enhance credibility and professionalism.
- Drive traffic that converts into revenue.
3. How soon can we go live in China?
- Baidu PPC Approval: ~2–3 weeks after Chinese pages are live (regulators review content first).
- SEO & Setup: We handle all paperwork and search engine applications.
4. Is SEM/PPC mandatory?
No. It depends on your goals and competition:
- ~50% of our clients use SEO + PPC; others thrive on SEO alone.
- New to China? We recommend some PPC to build initial traction.
5. Are there Baidu PPC minimums or lock-in periods?
No. Only setup fees and a small credit deposit apply.
- Use existing Google PPC credits (via Google HK) or open a Baidu account.
- Spend flexibly—pause or adjust campaigns anytime.
6. How do you manage SEM/PPC campaigns?
We maximize ROI by:
- Tracking keyword volatility (some surge +500% in 30 days!).
- Aligning spend with KPIs—spending smarter, not harder.
Why This Works:
✅ Clear, scannable headings – Helps readers find answers fast.
✅ Concise, benefit-driven responses – No fluff, just value.
✅ Professional yet approachable tone – Builds trust while keeping it engaging.
Would you like me to refine any specific sections further?