China Leads Global AI Marketing: Growth Strategies in a Data-Driven Ecosystem
From Traffic Competition to Value Creation: How Chinese Companies Are Setting Future Standards
Market Scale and Global Position
According to the Huajing Industry Research Institute, China’s AI marketing market has grown from 20.9 billion yuan in 2020 to 53 billion yuan in 2024, representing a compound annual growth rate of 26.2%. By 2025, China is expected to account for 35-38% of the global market share.
Dongxin Technology leads the market with a 5% share, offering AI-powered marketing solutions enhanced by large language models and big data analytics that serve trillion-yuan industries including finance and fast-moving consumer goods.
Technology Trends: Dynamic Content and Intelligent Strategy
Dynamic content generation has become mainstream, with AI systems adjusting content in real-time based on user behavior and global events. For example, Bawang Tea leveraged Paris Olympics trends to precisely target young consumers, doubling their new customer acquisition.
The NIQ “2025 CMO Outlook Report” reveals that 72% of companies now use generative AI for content creation, while 65% apply it to media optimization. AI’s role has evolved from merely supporting execution to influencing strategic decision-making.
Innovative Applications: Virtual Influencers and OMO Integration
Virtual influencers have entered an era of “strong interaction,” with AI-powered digital personalities capable of real-time conversations with millions of followers simultaneously. One beauty brand reduced customer churn by 35% through intelligent customer service systems.
The OMO (Online-Merge-Offline) model has gained traction, combining AR virtual try-on features, metaverse marketing, and physical experience stores to increase user conversion rates by 25%.
Risks and Strategies: Data Sovereignty and Organizational Transformation
Cross-border data flow restrictions may cause 30% of companies with international operations to scale back their efforts. Businesses must develop compliance frameworks compatible with both GDPR and China’s Personal Information Protection Law.
Traditional brands like Genki Forest have achieved 70% repurchase rates through private domain traffic strategies, confirming that “data-driven operations plus organizational agility” represents the core of successful digital transformation.