How AI Agents Are Revolutionizing Marketing Across 30+ Industries in China
How AI Agents Are Revolutionizing Marketing Across 30+ Industries in China: The Rise of “Digital Employees”
Vertical Industries: Precise Implementation of AI Agents
In China, AI agents are revolutionizing traditional marketing models by functioning as “specialized scenario experts.” According to iResearch data, China’s AI agent marketing market reached 147.3 billion yuan in 2024 and is projected to exceed 3.3 trillion yuan by 2028, with an annual compound growth rate exceeding 40%. This growth is primarily driven by the deep penetration of AI agents across multiple industries:
- Spirits Industry: A rising brand implemented AI agents to create an integrated “public and private domain” strategy, improving promotional efficiency by 50% during the Singles’ Day shopping festival while reducing private domain membership management costs by 30%.
- Beauty Industry: A domestic brand leveraged AI customer service systems to reduce customer churn by 35%, with AI shopping assistants precisely recommending product colors, becoming the “invisible force” behind bestsellers.
- Financial Sector: A major bank optimized risk assessment through AI agents, boosting marketing return on investment (ROI) by 70%.
Data-Driven: From “Experience-Based Decisions” to “Scientific Operations”
The core advantages of AI agents lie in real-time data insights and dynamic optimization:
- Deep User Profile Mining: By analyzing social media interactions, purchase history, and other data, AI agents can build highly accurate customer profiles. For example, they’ve identified young professional women’s preference for beauty products with “natural ingredients and personalized stories.”
- Dynamic Strategy Adjustment: A home appliance company achieved precise customer acquisition using AI agents, improving marketing efficiency by 75%.
End-to-End Automation: After integrating AI agents, a CRM platform increased customer retention rates to 35% and improved marketing efficiency by 129%.
Ecosystem Collaboration: The Golden Combination of SaaS and AI
The deep integration of SaaS platforms and AI agents is creating a new ecosystem:
- Standardized Tool Adoption: The AI Agent SaaS market is expected to reach 984.5 billion yuan by 2028, with penetration rates among small and medium enterprises jumping from 0.5% to 15%.
- Low-Cost Innovation: Some AI agent solutions now cost as little as 500 yuan per month to deploy, accelerating adoption among small and medium enterprises.
- Security and Compliance: Private deployment solutions have become the preferred choice for sensitive industries such as healthcare and manufacturing, ensuring data assets remain protected.
Future Trends: From “Technical Celebration” to “Value Realization”
Despite challenges in data security and algorithmic explainability, AI agents’ deepening presence in vertical fields is unstoppable. iResearch predicts that by 2028, AI agents will cover more than 80% of marketing scenarios, becoming a “strategic infrastructure” for business growth. As industry reports note: “The dual engines of efficiency and innovation are driving a silent but profound revolution.”