In the last 5-10 years, the marketing field is ushering in a big change. This big change is that marketing is becoming more and more scientific. The United States was initially in a leading position in terms of marketing theory and marketing practice. With the rapid development of China’s mobile Internet, operational methods have become more abundant. The most representative one is TikTok’s suppression of…
Category Archives: B2C e-commerce
China’s Online Retail Sales Increasing by 9.7% in First 3Qs of 2020
In the first three quarters of 2020, China’s online retail sales exceeded 8 trillion yuan, a year-on-year increase of 9.7%. Online retail sales of physical goods reached 6.6 trillion yuan, a year-on-year increase of 15.3%. Online retail is accelerating the digital transformation of market players, giving birth to new business models, improving the efficiency of the industrial chain, supply chain, and value chain, and fostering…
Internet Advertising & Trend Analysis in China Automotive Industry
How do Chinese auto companies market during the market downturn? We summarize automobile marketing trends from different dimensions such as channels, audiences, technology, content, and scenarios. Trend 1: Auto Cloud Marketing is popular Due to well-known reasons, the passenger flow to the store has been greatly reduced, but this also gave birth to a new model of automobile marketing-cloud marketing. In this special period, the…
Blockchain-Based e-Commerce is Coming in China
Blockchain, as a synonym for trust, directly satisfies users’ experience of product quality and service quality. The emerging e-commerce industry has matured, and a new e-commerce model constructed through blockchain technology has arrived. What changes will blockchain bring to the e-commerce industry? 1. Centralized e-commerce platforms are slowly disappearing Consumers now shop on major e-commerce platforms. These e-commerce platforms are doing credit endorsements for transactions…
Colombian Flowers Blooming in the Chinese Market
Flowers Wayuu is located in Guasca, a small city about 30 kilometers north of Bogota, the capital of Colombia. This 17-hectare farm grows different varieties of roses throughout the year, with an annual output of 17 million. During the National Holiday in China in October 2020, tens of thousands of overseas flowers appeared in the Shanghai market. Among them, about half are from Colombia. These…