Category Archives: B2C e-commerce

China Online Shopping Exceeded RMB 10 Trillion Last Year

Currently, the National Bureau of Statistics of China released the 2019 China Economic Development New Momentum Index. In 2019, China’s economic development new momentum index was 332.0, an increase of 23.4% over the previous year. Among them, the network economy performed very well and contributed the most to the growth of the new momentum index. Last year, China’s emerging consumption developed rapidly, and online shopping…

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Overseas SMB Brands Facing Good Opportunities on Tmall Global

Tmall Global is becoming more and more popular with consumers and overseas businesses. Recently, in order to target overseas small and medium brands, Tmall Global will launch a series of measures to accelerate the process of foreign brands entering China. Alibaba’s Tmall Global plans to hold a virtual online event called “Go Global 11.11 Pitch Fest” on September 15, 2020 to help overseas SMEs enter…

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Amazon & Alibaba Calling for Live Streaming

Recently, the Chinese government has issued documents calling for the stabilization of China’s foreign international trade, and proposed 15 policy measures to stabilize foreign trade and foreign investment. In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan. Although this figure is five times that of 2015, with an average annual growth rate of 49.51%, it only accounts for 0.59% of…

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China’s Imports of Cross-border e-Commerce Transactions Continue to Expand in 2020

Cross-border e-commerce can be divided into B2B model, B2C model, and C2C model. In recent years, China’s cross-border e-commerce industry has continuously developed, and the market scale has continued to expand. In 2018, China’s cross-border e-commerce retail import and export transactions exceeded 100 billion yuan. In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan, five times that of 2015, with…

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Digital Marketing on China e-Commerce Platforms

For any brand, e-commerce, as its online sales, is indescribable in the business world. Under the influence of the epidemic, offline consumption activities were blocked, and online e-commerce channels became more important. Not only are daily categories such as food, beauty, and fast-moving consumer goods, but even high-value commodities such as luxury goods, real estate, and automobiles have begun to pay attention to e-commerce. We…

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