In today’s digital landscape, brand reputation management has evolved beyond mere image maintenance to become a critical factor in a brand’s survival and growth. As internet platforms diversify, brands must establish and maintain a positive reputation across various channels. Xiaohongshu (Little Red Book), with its unique community atmosphere and user behavior, presents both new opportunities and challenges for brands. This article explores how brands can…
Category Archives: Brand Marketing
Booming Chinese Short-Form Dramas Driving New Brand Marketing Strategies
Short-form drama marketing has become a rising trend, with major brands and video platforms rushing to get involved. Just like blooming flowers in springtime, these bite-sized dramas have quickly blossomed in the video market, capturing the attention of countless viewers. Imagine watching a concise and tightly-plotted drama series, when suddenly a character pulls out a skincare product or a mobile phone. This is no coincidence…
How to Increase Brand Awareness in China
Building brand awareness is critical for companies looking to enter or expand in the Chinese market. With over 1.4 billion consumers, China offers huge potential, but also intense competition. Companies need effective strategies to make their brand stand out. Here are some key ways to increase brand awareness in China: Identify Your Target Audience China has a massive and diverse population. It’s essential to research…
China Digital Marketing Trends 2023
The field of digital marketing in China is developing at an impressive speed, gradually evolving from an initial exploration to a mature market. This article will review the development history of digital marketing in China, discuss the current market situation and the challenges facing the industry, with a view to looking forward to the future of this field. The History of Digital Marketing in…
Building A Brand in The Post-epidemic Era
People have long been accustomed to life in the post-epidemic era, which affects consumers’ shopping habits and consumption concepts, and the trend of offline switching to online is becoming more and more obvious. The penetration rate of digital consumption has further increased, and consumers have paid more attention to green environmental protection, food safety and health preservation. The demand for “safety” has penetrated into every…
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