I. Instant Retail: From “Fast” to “Faster” – Reshaping Consumer Scenarios Explosive Growth and Accelerated Delivery Between January and August 2024, China’s instant retail sector grew by 26.2%, vastly outpacing the overall retail sales growth of 3.4%. Platforms like JD.com and Meituan have pushed consumer expectations to new limits with “delivery in as little as 9 minutes,” driving a resurgence in front-loaded warehouse models (with…
Category Archives: Brand Marketing
Digital Marketing Trends in China: February 2025 Market Analysis
A Paradigm Shift in Brand Building The Chinese digital marketing landscape is experiencing a fundamental transformation in early 2025. While 54% of advertisers are scaling back their overall marketing investments, there’s a strategic reallocation of resources – 70% are focusing on high-ROI channels, and 53% are shifting from brand-building to performance marketing. Despite this apparent trend toward performance metrics, brand building remains paramount. Research indicates…
Why do 90% of Western brands fail in China? Unlocking the secrets of successful brands
1. Introduction: The importance and challenges of the Chinese market In the context of globalization, the Chinese market has become the target of many Western brands with its huge scale and rapidly growing economic strength. However, despite the huge market potential, the development of Western brands in China has not been smooth sailing. According to McKinsey’s research, more than 90% of Western brands failed to…
Brand Reputation Management: Driving Growth in the Era of Xiaohongshu Search
In today’s digital landscape, brand reputation management has evolved beyond mere image maintenance to become a critical factor in a brand’s survival and growth. As internet platforms diversify, brands must establish and maintain a positive reputation across various channels. Xiaohongshu (Little Red Book), with its unique community atmosphere and user behavior, presents both new opportunities and challenges for brands. This article explores how brands can…
Booming Chinese Short-Form Dramas Driving New Brand Marketing Strategies
Short-form drama marketing has become a rising trend, with major brands and video platforms rushing to get involved. Just like blooming flowers in springtime, these bite-sized dramas have quickly blossomed in the video market, capturing the attention of countless viewers. Imagine watching a concise and tightly-plotted drama series, when suddenly a character pulls out a skincare product or a mobile phone. This is no coincidence…
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