When it comes to the development of digital marketing, it can only be described by rapid changes. Looking ahead to 2020, what trends and changes will usher in? In the past year, everyone must have heard the saying of traffic pool or private domain traffic. When the growth dividends of social media have subsided, the demand for various types of traffic has continued to increase,…
Category Archives: China Marketing Articles
Amazon and Alibaba to Clash in the European Market
Amazon is the world’s largest e-commerce company, and Alibaba is China’s largest e-commerce player. Although they are in the same industry, Amazon and Alibaba are not incompatible competitors. However, in the European market, Amazon and Alibaba are about to confront each other, staged a battle for e-commerce supremacy. Business structure of the two giants Alibaba’s e-commerce, mobile payment and cloud computing businesses focus on the…
Volcano and Douyin merging in Chinese Short Video
On January 8, 2020, Volcano proclaimed its merger with Douyin, renamed Douyin Volcano, and launched a new logo. The merger of Douyin and Volcano is not just that simple. Behind this, the merger is likely to have a profound impact on both the creators of the short video field and the landscape of the short video platform. The Douyin + volcano fusion shows threefold benefits:…
Growth Opportunities for China e-Commerce in 2020
Where will China’s new e-commerce traffic come from in 2020? What changes have happened to e-commerce in 2019, and where are the new growth opportunities for e-commerce in 2020? Live e-commerce (selling via short video) In the first half of 2019, the hottest thing in the e-commerce industry is live e-commerce. In February 2019, the Taobao Live Broadcast Independent App was launched. In July 2019, the…
China’s IP Market Reached US$105 Billions
In 2018, the market size of China’s intelligence property industry reached 742.3 billion yuan, maintaining a high-speed growth trend for more than a decade. There were 3.5 million registered copyright works, including more than 1 million software works registered, an increase of 26% over the previous year. China Intelligence Property Exchange Center is an international IP licensing industry platform that helps China’s outstanding IP expand…