In the top list of mobile applications in March 2018, WeChat ranked first with 97.09% of active users, followed by QQ with 67.08% of active users, and AliPay plays third with its 46.73%. In terms of active user growth, HR applications perform much better as it’s now in job hunting season. 51Job and Zhaopin are the leading players in this section, with the growth rate exceeding…
Category Archives: China Marketing Articles
WeChat Users Keeping Growing Through Tencent AI & e-Payment
The latest data shows that the number of monthly active WeChat users has reached 1 billion (MAU). Although its growth rate in the third quarter of 2017 was 15.8%, there has been no doubt that the growth rate has steadily decreased. With the slowdown in the number of WeChat users, Tencent is taking advantage of WeChat as personal connection, commercial and service bridges to drive…
Cross-border eCommerce not Worried, but Long Way to Go in Chinese-American Trade War
On March 22, US President Trump signed a trade memorandum with China. According to the press release of the White House, the United States will impose a 25% tariff on products such as aerospace, information and communications technology, and machinery, and the amount involved can reach 60 billion US dollars. There are more than 1,300 products that may be affected. In 2017, the US trade…
Chinese Youth love Europe, Young Women Want HPV Vaccines
The World Tourism Organization of United Nations expressed lately that more than a fifth of the total expenditure of international tourists comes from Chinese tourists, followed by the United States with 1/2 of Chinese expending. Chinese tourists exceeded 130 million in 2017, with a spend of 115.29 billion US dollars and keeping the largest source of outbound tourism in the world, according to Tourism Institute of China. 2018 is the year…
Tmall International Boosting during China Spring Festival, 70% Sales from 90’s
Tmall International revealed the imported e-commerce performance in the past Spring Festival, expressing that the sales boosted 20 times and 70% contributed from 90’s. Shanghai, Beijing and Hangzhou have become the top 3 cities of imported consumption, followed by Chengdu and Chongqing during Feb 2 to Feb 22, 2018. Thermal of import consumption for provinces and regions in 2015 and 2017 Moreover, in addition to Japanese beauty instrument, French…