Category Archives: China Marketing Articles

Loading Speed Optimization for WordPress Sites in China

Believe it or not, almost all of WordPress themed sites have loading speed problems in China due to Great Fire Wall, because some powerful plugins and CSS on most issues are called from remote servers outside of China, despite they are hosted within China. The loading speed is, in absolute terms, the big problem in terms of user experience that has a big impact on keyword rankings in China’s search…

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Crucial Rates of Return and Conversion of Customers

Most clients come to us with simple requests like, Can you help us with Baidu SEO with a list of target keywords? What is your press release position that covers the main portals of China? How can we run a marketing campaign on WeChat? Well, we used to communicate with these customers, to find out if customers have correct competitive strategies in China’s online market….

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Market Share Update of E-commerce in China, 11-11 of 2017

The special day of 11-11 just passed in China. Those giants in e-commerce showed dominant in market share, while other vertical players operate harder than before. Of top 20 e-commerce platforms in China, this 11-11 generated delivery packages of 1.38 billion, with total revenue of US$39.07 billions. Here’s the share list of top 5. Tmall: 66.2% JD: 21.4% Suning: 4.3% Vipshop: 3.4% Amazon China: 2.0% Others: 2.6% Those verticals, e.g., Jumei, Beauty…

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How Your Hotel Stands Out on Baidu Engine in 3 Weeks

Most hotels and resorts love wealthy Chinese tourists since China becomes now the largest outbound tourism country in the world. However, almost all of these hotels sell rooms to Chinese through OTA, aka online travel agency. Hotels prefer Chinese play bookings on their websites directly, but how can we expect this happens one day? Client: A 4 stars hotel in Bangkok, and it’s also regarded…

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