As the Chinese search giant with its 70% market share, Baidu used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game…
Category Archives: China Marketing Articles
Some Positive Changes in China Digital Marketing
In 2020, COVID-19 will hit all walks of life and will greatly affect our work and life. From manufacturing, retail to marketing, the industrial value chain has undergone drastic changes, spawning a large number of new Internet brands, and a number of traditional brands are also actively embracing digitalization. How to play with digital marketing, show brand value, and create brand value has increasingly become…
How Many Leads Would You Expect through China SEO
How Many Leads Would You Expect through China SEO? It depends on your industry, target keywords, your brand awareness, your webiste UX(user experience), converion rate, etc. Here, we give the actual number of leads growth of one of our customers for your reference. Industry: Human Resource Service: China SEO Period: from 2018 till now The total sales leads the client achievd in 2020, was 286,…
The Big Misunderstanding of WeChat
Many Western have unrealistic expectations of China WeChat. For example, WeChat will play a vital role in China digital marketing. Some people think WeChat is the Chinese Facebook that all Chinese like to use. In fact, there is a very big difference between WeChat and Facebook. You can query people based on certain filters on Facebook, and then optionally link them as friends. However in WeChat,…
Does https Make Sense in Chinese SEO
As we all know, https can effectively improve the security of information transmission. Compared with http websites, those websites with https protocol have higher scores in the SEO search ranking algorithm and have more chances to achieve higher keyword rankings. In China, does https help in SEO? It may be beyond your imagination. The answer is no help. On Baidu, you can easily observe the…