On September 29, 2020, China Internet Network Information Center (CNNIC) released the 46th “Statistical Report on Internet Development in China”. 1. The scale of Chinese Internet users The report shows that as of June 2020, the number of Chinese Internet users has reached 940 million. Compared with March 2020, Chinese Internet users have increased by 36.25 million. The Internet penetration rate in China reached…
Category Archives: China Marketing Articles
Online Live Ordering Meeting of Alibaba’s 1688 Flooded 700,000 Buyers in 2 Days
On September 22, 2020, Alibaba’s 1688 platform held a live online ordering meeting. This has completely changed the thinking habits of SMEs. The two-day order fair for digital home appliances flooded with 720,000 buyers to watch online, which is equivalent to the traffic of 7-8 large offline exhibitions. What’s more amazing is that there is 1 transaction for every two leads! In the past, traditional…
Chinese Companies’ Marketing Budget Growth Slowing Down
The “2020 China Internet Marketing Development Report” was released on September 16, 2020. Many experts and scholars from the Chinese Internet industry and academia gathered online and offline to review the development of Internet advertising in China in 2020 and predict the future trend of Internet marketing in China. The report shows that advertisers’ digital marketing budgets will increase by an average of 14% in…
China ePR Tips & Publishing Platforms
ePR is a powerful marketing tool in brand communication. ePR requires preliminary research, campaign planning, media selection and executive operation. If you are not yet familiar with the rules, techniques and publishing platform of Chinese ePR, here are the specific details for you. 1. Research competitors through market surveys Study the opponent first, including the publishing channel, the content and quality of the ad, and…
How to Operate B2B Marketing on WeChat
When WeChat has 1.2 billion monthly active users worldwide, it is more than a simple social application. In recent years, the relevance of WeChat as a business tool has increased significantly, and it has become an important means of B2B marketing for many companies. It promotes business connections and helps companies build solid customer relationships in the Chinese market. How to use WeChat, a super…