Category Archives: Livestream

China Live Stream Marketing in The Pandemic

From March to May 2022, a new round of COVID-19 outbreak occurred in China. In mega cities such as Shanghai and Beijing, the consumer market has been significantly affected by the epidemic. Online consumption has become an important force in the recovery of the consumer market. At the same time, the e-commerce consumer rights protection index has fluctuated due to the impact of the epidemic,…

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Short Video and Livestream Struggling for The Core Barrier

China Short videos and livestream have been enthusiastically sought after by Chinese users, but the number of views fluctuates up and down, and short videos have not yet found a core barrier to the business competition in market. Since 2019, short videos have been the hottest focus of the Internet. Despite the emergence of leaders such as Douyin and Kuaishou, there is no shortage of…

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The Importance of Short Videos in China

Short video production time is shorter and more attractive, which has become the main form of online social. More and more Chinese users are willing to devote more time to watching short videos. Short videos have huge user and resource demands. Increase of short video users Based on the current 600 million daily active users of TikTok, almost one-third of Chinese people are playing TikTok,…

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Those Short Video Platforms in China

Here are those popular short video marketing platforms in China, including: TikTok, Miaopai, Weishi, Bilibili, Pear Video, etc. 1.TikTok Douyin Short Video, a short video sharing platform designed to help mass users express themselves and record a better life. Apply artificial intelligence technology to create rich and diverse gameplay for users, allowing users to easily and quickly produce high-quality short videos in life. 2.Miaopai Take…

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When Will Short Video Search Be Commercialized?

In the process of grabbing the Baidu search market, Douyin, Kuaishou, and Bilibili, who will be the first to commercialize their video search business? Google and Baidu are the search engine giants in the graphic era. The two current traditional search businesses have already reached their peaks, and their annual revenue growth is extremely slow. It is foreseeable that short video search will soon usher…

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