The rise of AI search engines around the world In recent years, AI search engines have rapidly risen around the world and become a major innovation in the field of information retrieval. Technology giants such as Google, Microsoft and OpenAI have invested resources in developing AI-driven search engines to improve the accuracy of search results and user experience. For example, Microsoft’s new Bing integrates ChatGPT…
Category Archives: marketing strategy
How to Avoid Influencer Marketing Pitfalls
In 2022, the global influencer marketing market reached $15 billion, with 89% of brands and advertisers incorporating it into their marketing mixes. Influencer marketing has proven more successful than traditional advertising in connecting with consumers, ranking highest for trust across all generations. However, brands often hesitate before launching influencer campaigns, fearing the loss of control over their brand messaging. With the right guidelines and planning,…
Innovating Automotive Marketing in China
The automotive industry in China is buzzing with activity as many companies, including tech giants like Huawei and Xiaomi, have entered the market, intensifying competition. Traditional automakers need to adapt their strategies, while new players must sustain their advantages, and newcomers must find ways to break through. The growth of new energy vehicles (NEVs) is driving a transformation in the industry. Government policies and early…
Market Competitive Analysis in China’s Digital Landscape
In today’s digital age, the competitive landscape in China is rapidly evolving, driven by the increasing integration of internet technologies across industries. Conducting a comprehensive market competitive analysis has become crucial for companies operating in this dynamic environment. This strategic process entails an in-depth examination of your rivals, their strengths, weaknesses, and overall market positioning, enabling you to identify opportunities, potential threats, and ultimately formulate…
How to Increase Brand Awareness in China
Building brand awareness is crucial for companies to stand out in China’s competitive market. According to surveys, familiar brands enjoy higher brand attitude and purchase intention among consumers. This article provides effective strategies and steps to increase brand awareness in China. The Crucial Chinese Market China is the world’s largest consumer market and its middle class is rapidly expanding. Capturing market shares in China should…