Category Archives: marketing strategy

Digital Marketing Trends in China: Q1 2025 Analysis

Market Sentiment and Budget Shifts The Chinese digital marketing landscape is experiencing a notable transformation in early 2025. Marketing budget growth has moderated to 8% year-over-year, with 54% of advertisers planning to reduce their overall marketing investments. While established brands maintain a cautious outlook, emerging brands remain optimistic about their marketing initiatives despite industry-wide concerns. Channel Investment Priorities Mobile and out-of-home (OOH) advertising have emerged…

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Navigating the Crossroads: China’s Social Media Marketing Challenges and 2025 Strategies

Introduction: At the Intersection of Digital Marketing – How Can Businesses Break Through? In today’s rapidly evolving digital economy, social media marketing in China stands at an unprecedented crossroads of challenges and opportunities. With technological iterations and shifting consumer behaviors, how can businesses maintain their competitive edge in this fiercely contested landscape? The Panoramic View of China’s Social Media Market Market Scale and Key Platforms…

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The Rise of AI Search Engines in China and How to Deal With It

The rise of AI search engines around the world In recent years, AI search engines have rapidly risen around the world and become a major innovation in the field of information retrieval. Technology giants such as Google, Microsoft and OpenAI have invested resources in developing AI-driven search engines to improve the accuracy of search results and user experience. For example, Microsoft’s new Bing integrates ChatGPT…

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How to Avoid Influencer Marketing Pitfalls

In 2022, the global influencer marketing market reached $15 billion, with 89% of brands and advertisers incorporating it into their marketing mixes. Influencer marketing has proven more successful than traditional advertising in connecting with consumers, ranking highest for trust across all generations. However, brands often hesitate before launching influencer campaigns, fearing the loss of control over their brand messaging. With the right guidelines and planning,…

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Innovating Automotive Marketing in China

The automotive industry in China is buzzing with activity as many companies, including tech giants like Huawei and Xiaomi, have entered the market, intensifying competition. Traditional automakers need to adapt their strategies, while new players must sustain their advantages, and newcomers must find ways to break through. The growth of new energy vehicles (NEVs) is driving a transformation in the industry. Government policies and early…

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