Xiaohongshu, commonly known as the “Little Red Book”, has rapidly emerged as one of China’s most prominent social e-commerce platforms. With over 100 million largely female users aged 18-35 actively engaging on the app, it presents tremendous opportunities for brands to collaborate with influencers and reach potential customers. This comprehensive guide outlines effective strategies to incorporate Xiaohongshu into your marketing efforts. Understand The Platform and…
Category Archives: marketing strategy
The Relationship between Organic Ranking & Paid Listing
Compared with traditional marketing channels, search engines provide companies with a more accurate and efficient path to reach customers. Google alone has a search engine market share of over 92%. To obtain search engine traffic, businesses mainly have two options, namely organic ranking (SEO) and paid listing (SEM). Many companies often face the dilemma of choosing between organic ranking and paid listing. Which ranking method…
Entrepreneurs & Marketing Experts Talking About Economics and Marketing
In 2023, global economic growth will face many uncertainties. The World Economic Outlook Report released by the International Monetary Fund (IMF) in January predicts that global economic growth will slow to 2.9% in 2023, down from 3.4% in 2022. This is mainly due to the slowdown in economic growth in major economies such as the United States and the Eurozone. Leaders of various countries have…
China’s Rising Nationalism and Its Impacts on Foreign Brands’ Marketing
Over the past few decades, China has experienced rapid economic growth to become the world’s second largest economy. The expanding middle class with rising purchasing power has made China an important market for foreign brands. According to Euromonitor, retail sales value in China totaled $6.1 trillion in 2021, making it a market too important for international companies to ignore (Euromonitor, 2022). However, rising nationalism in…
Marketing Mistakes Foreigners Make in the China Market
With the rapid development of China’s economy, the importance of this huge market with a population of 1.4 billion has become increasingly prominent for foreign companies. The importance of the Chinese market According to statistics from the National Bureau of Statistics of China, China’s GDP growth rate has remained above 6% in the past 10 years. The WTO announced in 2020 that China replaced the…