People have long been accustomed to life in the post-epidemic era, which affects consumers’ shopping habits and consumption concepts, and the trend of offline switching to online is becoming more and more obvious. The penetration rate of digital consumption has further increased, and consumers have paid more attention to green environmental protection, food safety and health preservation. The demand for “safety” has penetrated into every…
Category Archives: marketing strategy
The New Trends of China’s Marketing in The Post-epidemic
In China, the repetition and uncertainty of the epidemic will inevitably have an impact on the business world, such as supply shortages, blocked logistics, declining willingness to consume, and tightening corporate marketing budgets. As a barometer of the global economy, marketing budgets are often the first cost to be cut. According to a set of data released by Gartner, marketing budgets will fall from 11%…
How to Win Chinese Young Consumers
China’s youth group, especially the “Internet generation” born from 1995 to 2009, their daily consumption is characterized by fragmented information to guide consumption behavior. At the same time, young people are more assertive, like new attempts, and are keen to experience different consumption scenarios. It is not easy to win the favor of young consumers. 1, this group has both rationality and personality, which makes…
4 Tips to Help High-quality ePR
Compared with hard advertisements, ePR is the “text advertisement” written by the marketing copywriter of the enterprise or the advertising company. Compared with hard advertisements, soft texts are called soft texts because of their “soft” characters. When the homogeneity of ePR content becomes more and more serious, the value that ePR can bring gradually decreases. The ePR must have its own style and create a…
6 Brand Marketing Strategies in China
In terms of corporate marketing strategies, brand marketing is the most effective marketing tool for Chinese consumer groups. Chinese people’s desire to buy is the first in the world Any business must seize this desire to buy. What will trigger the Chinese people’s desire to buy? The most important thing is the efficacy of the product. If a company wants to do a good job…