In the era of the rise of social e-commerce, the commercial value and influence of China’s key opinion customers (KOC) have become increasingly prominent. It is one of the forces that cannot be ignored when all destination tourism bureaus formulate marketing policies for the Chinese market. KOC can have the influence to influence consumer decision-making, there is a big reason for the “non-commercial” characteristics. When…
Category Archives: marketing strategy
The Changes in China Community Marketing
With the development of society, Chinese cities have shown a community-based lifestyle. Marketing derives a new marketing model-“community marketing”. The Past of Community Marketing The development of Chinese community marketing can be roughly divided into three stages: 1. The first stage – corporate direct sales The enterprise walks into the community, sells and obtains profits in the form of direct sales promotion. Usually, this is…
How China Digital Marketing While Leads Cost Increasing
Many companies are in a critical period of digital transformation. In recent years, higher leads per cost has become one of the problems of corporate promotion. The main reasons for the high leads per cost in most industries are as follows: 1. High offline marketing costs With the rise of the self-media era, the traditional offline advertising industry also inevitably faces the problem of reducing…
6 Marketing Tips to Quickly Attract Clients
Looking at the market today, it is not difficult to find that in order to attract consumers, major brands have many countermeasures. In these countermeasures, brand selection or comprehensive use according to different purposes will produce very good practical results. 1. Business positioning Building a brand naturally has its reasons and target market. When building a company’s reputation, first find out the company’s advantages. Through…
Some Positive Changes in China Digital Marketing
In 2020, COVID-19 will hit all walks of life and will greatly affect our work and life. From manufacturing, retail to marketing, the industrial value chain has undergone drastic changes, spawning a large number of new Internet brands, and a number of traditional brands are also actively embracing digitalization. How to play with digital marketing, show brand value, and create brand value has increasingly become…