WeChat video accounts have emerged as a new video content platform, with Tencent successfully expanding into the booming short video sector. This new feature allows creators to gain a following and monetize their content, posing a direct challenge to the industry leader Douyin. The Rapid Growth of WeChat Video Accounts WeChat video accounts have experienced explosive growth, with projections suggesting the video account market could…
Category Archives: Social Marketing
Xiaohongshu Unwrapped: Insider Tips for Exceptional Marketing Results
Xiaohongshu, which translates to “Little Red Book”, is a Chinese social commerce platform focused on lifestyle content and shopping recommendations. With over 110 million monthly active users, Xiaohongshu has become a go-to destination for brands looking to market to young Chinese consumers, especially women. This guide will walk through the key tools, strategies, and best practices for marketing on Xiaohongshu effectively. Understanding Xiaohongshu Before developing…
How China’s Short Video Platforms Distribute Their Massive Traffic Across Creators
Short video has exploded in popularity among China’s internet users and become a vital part of any media strategy. However, the unique ecosystem centered around local platforms like Douyin and Kuaishou operates very differently than Western social networks. The mechanism for traffic distribution determines which creators can capitalize on this booming format. This article analyzes China’s short video landscape, platform characteristics, and recommendations for brands…
Leveraging Xiaohongshu (Little Red Book) for Influencer Marketing in China
Xiaohongshu, commonly known as the “Little Red Book”, has rapidly emerged as one of China’s most prominent social e-commerce platforms. With over 100 million largely female users aged 18-35 actively engaging on the app, it presents tremendous opportunities for brands to collaborate with influencers and reach potential customers. This comprehensive guide outlines effective strategies to incorporate Xiaohongshu into your marketing efforts. Understand The Platform and…
Global Trends in Social Marketing
Users are eager to return to real social interaction. When formulating marketing strategies, public relations marketers in the corporate market might as well let go of “traffic anxiety” and pay attention to the aspirations of the younger generation of users. Tiktok, the rival of Facebook and Instagram, is deeply involved in the vortex of accusations by the United States. Bilibili’s channel owners initiated a widespread…