In the digital transformation, IKEA is slow to act. IKEA China only opened its flagship store on Tmall in 2020, which is also the epitome of IKEA’s brand transformation. In November 2020, IKEA announced that it will lay off 7,500 employees worldwide in the next two years. This is the largest job adjustment in the history of IKEA since the layoff of 5,000 employees in…
Category Archives: WeChat Marketing
The Big Misunderstanding of WeChat
Many Western have unrealistic expectations of China WeChat. For example, WeChat will play a vital role in China digital marketing. Some people think WeChat is the Chinese Facebook that all Chinese like to use. In fact, there is a very big difference between WeChat and Facebook. You can query people based on certain filters on Facebook, and then optionally link them as friends. However in WeChat,…
How to Operate B2B Marketing on WeChat
When WeChat has 1.2 billion monthly active users worldwide, it is more than a simple social application. In recent years, the relevance of WeChat as a business tool has increased significantly, and it has become an important means of B2B marketing for many companies. It promotes business connections and helps companies build solid customer relationships in the Chinese market. How to use WeChat, a super…
Why WeChat Marketing Is So Important
In China today, your customers, sales leads, friends, and family are almost all in your WeChat social circle. What is WeChat marketing? WeChat marketing takes the WeChat platform as the core to achieve a series of marketing operations on WeChat to achieve target customer visits, build trust, promote transactions, and complete customer reputation. The importance of WeChat marketing WeChat has become the social platform with…
Enterprise WeChat Quietly Changed its Name of Overseas Version
Recently, the English name of the enterprise WeChat (overseas version) has been changed from WeChat Work to WeCom. The official website of the enterprise WeChat English version has shown the English name WeCom. According to the official website of Enterprise WeChat, Enterprise WeChat is a professional office management tool launched by Tencent’s WeChat team in 2016. It maintains a consistent communication experience with WeChat ,…