The main changes and strategies for Weibo marketing in 2024 can be summarized from the following aspects: Widespread Application of AI-Generated Content (AIGC) The application of AI technology in the marketing field will accelerate, bringing fundamental changes to marketing strategies. This means that marketers need to acquire new skills and redefine their roles to adapt to this change. Adjustments to the Ad Sharing Program Weibo…
Category Archives: Weibo Marketing
Global Trends in Social Marketing
Users are eager to return to real social interaction. When formulating marketing strategies, public relations marketers in the corporate market might as well let go of “traffic anxiety” and pay attention to the aspirations of the younger generation of users. Tiktok, the rival of Facebook and Instagram, is deeply involved in the vortex of accusations by the United States. Bilibili’s channel owners initiated a widespread…
Young Chinese Generation Z Users in The Vertical Social Communities
More information acquisition, social communication, and consumer decision-making of Generation Z happen online. Generation Z pays attention to brand and interactivity, individualization of marketing, and user experience, which put forward new requirements for new advertising and marketing models. Internet platforms with more young users and richer product content are expected to benefit from the transformation of the new marketing model. By analyzing the user structure,…
Weibo Launching Super Fan 3.0
Weibo recently announced the launch of a new advertising product “Super Fan 3.0”. Through innovations in marketing scenes, advertising styles, advertising algorithms, big data analysis and other aspects, Weibo helps advertisers improve social marketing efficiency in an all-round way. In terms of marketing scenarios, Weibo has launched a new advertising product of “watching while doing something else” to achieve innovation in video advertising. This became…