The Rise of AI Search Engines in China and How to Deal With It
The rise of AI search engines around the world
In recent years, AI search engines have rapidly risen around the world and become a major innovation in the field of information retrieval. Technology giants such as Google, Microsoft and OpenAI have invested resources in developing AI-driven search engines to improve the accuracy of search results and user experience. For example, Microsoft’s new Bing integrates ChatGPT technology, which can provide real-time answers and directly answer users’ questions. This technological innovation has not only changed users’ search habits, but also brought huge challenges to traditional search engines.
Analysis of the reasons for the rise of AI search engines
The rise of AI search engines is mainly due to the advancement of deep learning and natural language processing technologies. These technologies enable search engines to better understand complex queries and provide more accurate and personalized search results. In addition, with the increase in the number of Internet users, the demand for intelligent, personalized and accurate search is also increasing, which has driven the rapid growth of the AI search engine market.
What are the AI search engines in China and their respective characteristics
In China, companies such as Baidu, 360 and Sogou are actively deploying AI search engines. Baidu launched a generative dialogue product “Wenxin Yiyan” based on the Wenxin model, and plans to integrate it into the search engine to provide more convenient services. 360, relying on its advantages in Chinese corpus data, launched 360AI search, becoming one of the most visited AI native search engines in the world. In addition, Tiangong AI search also has a strong deep interaction capability, which can carry out unlimited deep interactions around a question.
The impact of AI search engines on traditional Baidu, Bing, etc.
The rise of AI search engines has had a significant impact on traditional search engines such as Baidu and Bing. According to data, Baidu’s market share has declined, while Bing’s market share has increased. This shows that the application of AI technology is changing users’ search habits, and traditional search engines need to respond to this challenge through technological innovation.
How do traditional SEOs respond in the era of AI search engines
In the era of AI search engines, traditional SEO strategies need to be adjusted. Companies need to focus on AI-driven SEO strategies to improve content relevance and user experience. For example, by optimizing technical aspects and understanding user intent to achieve higher search rankings. In addition, companies can also use AI search engine optimization tools to improve their online visibility.
Successful cases of using AI search engine marketing
Some winning cases in Baidu AI Marketing Creative Season demonstrated the potential of AI search engine in marketing. These cases successfully attracted a large number of users and increased brand awareness through the combination of creativity and AI technology. Another example is JD.com’s JIMI AI search engine, which improves the accuracy of product search through natural language processing technology, thereby shortening the user’s search time.
Recommendations for Western companies
For Western companies, the key to successfully using AI search engines in the Chinese market is to understand the needs and habits of local users. It is recommended that companies work with local technology partners to develop AI search engine products that meet the needs of Chinese users. At the same time, they should pay attention to policy changes and technology development trends so as to adjust market strategies in a timely manner.