History
Since 1998, we’ve been pioneering digital marketing solutions in China, leveraging decades of expertise to help global businesses thrive in the world’s most dynamic e-commerce market. Here’s a look at our journey of innovation and partnership:
1998–2002: Laying the Foundation
- October 1998: QiYang was founded in Shanghai, China, with a mission to redefine online marketing.
- March 1999: Delivered strategic e-business consulting to ZhongYuan Group, a global logistics leader, marking our first major enterprise collaboration.
- March 2000: Launched MarketingBetter.com (Chinese edition), becoming China’s go-to platform for digital marketing insights and solidifying our reputation as industry trailblazers.
- March 2001: Forged international alliances with digital marketing firms across Asia, the U.S., and Europe, expanding our global network.
- October 2002: Published the groundbreaking e-book Discovering the Secrets of Online Marketing, sharing actionable strategies with China’s growing digital community.
2003–2008: Accelerating Growth
- October 2003: Introduced the Sales Mentor program, empowering businesses with data-driven sales optimization tools.
- August 2004: Secured high-profile projects with top-tier IT brands like Ctrip.com and 51job.com, enhancing our portfolio in tech-driven markets.
- May 2005: Delivered a keynote speech at China’s premier online marketing conference, positioning QiYang as a thought leader.
- February 2006: Built a diverse client base of mid-to-large enterprises across industries, from manufacturing to finance.
- May 2006: CEO John Wei shared expertise on China’s Search Engine Marketing (SEM) landscape at an invitation-only event hosted by Korea Tourism Administration.
- April 2007: Advised Shanghai Municipal Government on digital strategies for its tourism platform, showcasing our public-sector impact.
- March 2008: John Wei joined industry analyst firm iResearch as a recognized digital marketing expert.
2009–2016: Innovating for the Future
- October 2009: Launched E-Business Intelligence Optimization, a beta program revolutionizing data-driven decision-making for online ventures.
- February 2010: Published The Guideline of China E-Business Development, a whitepaper that became a roadmap for market entry strategies.
- April 2011: Pioneered result-oriented SEO campaigns, boosting client ROI through measurable, performance-focused tactics.
- November 2012: Established strategic partnerships in Switzerland, deepening our foothold in European markets.
- February 2013: Partnered with the NBA’s Miami Heat to optimize their global SEO strategy, bridging sports and digital innovation.
- March 2014: Provided award-winning Pay-Per-Click (PPC) advertising solutions for GMAC, supporting the education giant’s outreach in Asia.
- September 2014: John Wei headlined a digital conference in Switzerland, sharing insights on China’s evolving e-commerce trends.
- April 2015: Collaborated with Samsung China and Beijing Hyundai on tailored digital strategies, driving their local market success.
2016–Present: Leading Global Collaboration
- November 2016: Produced a comprehensive China market research report for Sensirion Switzerland, enabling data-backed market entry.
- March 2017: Delivered cutting-edge SEO solutions for Hanwha Group, a Korean conglomerate, further cementing our role as Asia’s digital partner.
- 2018-Present: Helped Western companies such as IST and Posalux achieve success in their digital marketing campaigns in China. Analyzed data and mined business opportunities with the help of AI. Focused on studying AI search engines and exploring how GEO can help clients gain more business opportunities. Provided SEO and GEO dual-engine optimization services to clients.
Why Partner With Us?
With over two decades of experience, QiYang combines local expertise with global vision. From Fortune 500 brands to government agencies, we’ve empowered clients to navigate China’s digital landscape with precision. Let’s transform your e-business ambitions into reality—together.