As the Chinese search giant with its 70% market share, Baidu used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game…
China Internet Marketing & Tips
Generative Search Optimization: Reimagining Brand Marketing in the AI Era
When AI Becomes the Ultimate Shopping Assistant Imagine asking an AI, “Find me a sunscreen for oily skin under $50” – in 2025, such conversational searches happen over 80 million times daily on platforms like DeepSeek and Doubao. A Boston Consulting Group survey reveals a striking trend: 28% of Chinese consumers now rely on AI recommendations for cosmetics, with this number soaring to 47% among…
Resilient Growth: A Multidimensional Framework for Global Marketers in 2025
In 2025, global marketers face a stark dichotomy: supply chain pressures have driven raw material costs up 23% year-over-year, while the experience economy surges with consumers demanding 40% more “emotional value” from their purchases. How can businesses navigate this perfect storm of rising costs and evolving consumer expectations? This article examines breakthrough strategies across supply chain management, data analytics, regulatory compliance, product development, and organizational…
Data Security Emerges as Core Focus in Cross-Border Marketing: Policy Relaxation and Technology Empowerment
Policy Background: Data Compliance Becomes a New Threshold for Global Competition As global data protection regulations tighten (with EU GDPR fines exceeding 5.3 billion euros), Chinese companies face multiple compliance challenges in cross-border marketing. In 2025, the Cyberspace Administration of China’s “Provisions on Promoting and Regulating Cross-Border Data Flows” (the “Provisions”) further refine operational standards, while new cross-border e-commerce tax policies have been implemented, signaling…
Unlocking Brand Growth in China for 2025: The Dual Revolution of Instant Gratification and Experience Reinvention
I. Instant Retail: From “Fast” to “Faster” – Reshaping Consumer Scenarios Explosive Growth and Accelerated Delivery Between January and August 2024, China’s instant retail sector grew by 26.2%, vastly outpacing the overall retail sales growth of 3.4%. Platforms like JD.com and Meituan have pushed consumer expectations to new limits with “delivery in as little as 9 minutes,” driving a resurgence in front-loaded warehouse models (with…
Digital Marketing Trends in China: Q1 2025 Analysis
Market Sentiment and Budget Shifts The Chinese digital marketing landscape is experiencing a notable transformation in early 2025. Marketing budget growth has moderated to 8% year-over-year, with 54% of advertisers planning to reduce their overall marketing investments. While established brands maintain a cautious outlook, emerging brands remain optimistic about their marketing initiatives despite industry-wide concerns. Channel Investment Priorities Mobile and out-of-home (OOH) advertising have emerged…