In China, the repetition and uncertainty of the epidemic will inevitably have an impact on the business world, such as supply shortages, blocked logistics, declining willingness to consume, and tightening corporate marketing budgets. As a barometer of the global economy, marketing budgets are often the first cost to be cut. According to a set of data released by Gartner, marketing budgets will fall from 11%…
China Internet Marketing & Tips
China Live Stream Marketing in The Pandemic
From March to May 2022, a new round of COVID-19 outbreak occurred in China. In mega cities such as Shanghai and Beijing, the consumer market has been significantly affected by the epidemic. Online consumption has become an important force in the recovery of the consumer market. At the same time, the e-commerce consumer rights protection index has fluctuated due to the impact of the epidemic,…
China Online Groupon Marketing
Online marketing is traffic in a sense. Before and after the holidays, most businesses hope to seize the opportunity to do a good job in the conversion of products to sales. For businesses, only by managing traffic well and creating higher customer value can they better achieve their business goals. With the characteristics of precise drainage and high conversion rate, multi-person group grouping has become…
More European Consumers falling in Love with China’s Overseas Shopping
The latest data shows that the market size of European cross-border e-commerce in 2021 will exceed 171 billion euros, an increase of 36.5% over the previous year. Personalized marketing, online transactions, contactless distribution… The advantages of e-commerce have become more prominent during the epidemic prevention and control period. A survey of 25 European countries by Belgian International Post found that consumers in 24 countries ranked…
How to Win Chinese Young Consumers
China’s youth group, especially the “Internet generation” born from 1995 to 2009, their daily consumption is characterized by fragmented information to guide consumption behavior. At the same time, young people are more assertive, like new attempts, and are keen to experience different consumption scenarios. It is not easy to win the favor of young consumers. 1, this group has both rationality and personality, which makes…