In the ever-evolving landscape of marketing, the year 2024 has ushered in a paradigm shift, where traditional advertising campaigns are no longer the sole drivers of success. Instead, a new breed of marketing has taken center stage: influencer marketing. This dynamic approach harnesses the power of social media influencers, leveraging their authenticity and connection with their followers to create a profound impact on consumer behavior….
China Internet Marketing & Tips
Short Video Marketing: How to Make Your Brand Stand Out in the Sea of Content
In today’s age of information overload, short videos have become an essential way for us to consume information and entertainment. Brands have also turned their attention to this realm, hoping to capture consumers’ attention through short videos. However, how can you ensure that your short video marketing strategy is truly effective and doesn’t get lost in the vast sea of video content? Let’s discuss a…
Innovating Automotive Marketing in China
The automotive industry in China is buzzing with activity as many companies, including tech giants like Huawei and Xiaomi, have entered the market, intensifying competition. Traditional automakers need to adapt their strategies, while new players must sustain their advantages, and newcomers must find ways to break through. The growth of new energy vehicles (NEVs) is driving a transformation in the industry. Government policies and early…
Booming Chinese Short-Form Dramas Driving New Brand Marketing Strategies
Short-form drama marketing has become a rising trend, with major brands and video platforms rushing to get involved. Just like blooming flowers in springtime, these bite-sized dramas have quickly blossomed in the video market, capturing the attention of countless viewers. Imagine watching a concise and tightly-plotted drama series, when suddenly a character pulls out a skincare product or a mobile phone. This is no coincidence…
Changing Trends in Baidu Search in 2024 and Corresponding Strategies
According to search results, Baidu search may undergo some new changes and trends in 2024. Here are some of the potential alterations: Strengthening of Semantic Search: Baidu may focus more on understanding the user’s search intent rather than just matching keywords. This means that the quality and relevance of the content will become more important. Mobile-First Indexing: With the widespread adoption of mobile internet, Baidu…