Many merchants are considering entering Tmall Mall to get a piece of the pie. However, the threshold for Tmall is getting higher and higher. It is not easy to self-recommend. It is a shortcut to transfer the Tmall store that has already settled in successfully. How to transfer a store on Tmall? What should we pay attention to when transferring? 1. Qualifications required by Tmall…
China Internet Marketing & Tips
Fascinating Keywords from A Call One Day
One day, we received a call asking for “how to transfer ownership of real estate in Hawaii”, which was related of ReadUSA.com business (our client) we’re representing in China. It’s pretty strange question through ReadUSA.com. The lady over the phone described that one guy in her organization embezzled funding since earlier 2016, and bought many houses in some countries including Hawaii, USA in last 2…
Tmall Global Attracting More Global Brands Joining In
Since 2020, Tmall Global launched three major strategies: accelerating the entry of overseas brands, building an international business incubation center, and launching imported flagship stores. Tmall International strove to incubate 1,000 companies this year, and fully promote the five-year US$200 billion import strategy. Affected by the global pandemic, China’s import market has experienced short-term fluctuations but long-term improvements. Many new categories and new products have…
Short Video and Livestream Struggling for The Core Barrier
China Short videos and livestream have been enthusiastically sought after by Chinese users, but the number of views fluctuates up and down, and short videos have not yet found a core barrier to the business competition in market. Since 2019, short videos have been the hottest focus of the Internet. Despite the emergence of leaders such as Douyin and Kuaishou, there is no shortage of…
Key Factors of Social Marketing in China
Building a brand in social media is a long-term systematic project. According to the latest report of GlobalWebIndex in 2022, among Internet users aged 16 to 64 in China, each spends up to 2 hours a day on social media. Social media has brought brands closer to consumers and is disrupting the daily work of marketers. In 2021, WeChat users will exceed 1.2 billion, and…