Compared with hard advertisements, ePR is the “text advertisement” written by the marketing copywriter of the enterprise or the advertising company. Compared with hard advertisements, soft texts are called soft texts because of their “soft” characters. When the homogeneity of ePR content becomes more and more serious, the value that ePR can bring gradually decreases. The ePR must have its own style and create a…
China Internet Marketing & Tips
China’s “Double Eleven” Exceeded CNY 960 Billions in 2021
In 2021, China’s double eleven transaction volume was 965.12 billion yuan, a year-on-year increase of 12.22%. The top 2 platform transaction volume accounted for 92.15% of the total transaction volume. In terms of transaction share, the top three platforms for Double Eleven transaction share in 2021 are Alibaba, JD.com, and Pinduoduo, with transaction shares accounting for 57.8%, 27.1%, and 6.4%, respectively. The total number of…
China’s Digital Economy Reached CNY 39.2 Trillion in 2020
The latest “China Internet Development Report 2021” pointed out that in 2020, China’s e-commerce transaction volume will reach CNY37.21 trillion, accounting for 38.6% of GDP, maintaining a high growth rate of 9.7%, an increase of 4.5% year-on-year. The rapid development of e-commerce and the digital economy has promoted the rapid growth of new markets and created a large number of jobs. As of June 2021,…
Engagement Marketing in e-Commerce of China
In today’s continuous development of the Internet economy, each enterprise wants to improve economic efficiency, and the development of engagement marketing and engagement consumption will become an important direction. Under the new consumption environment, merchants have started new marketing and development in order to compete for more market share. Engagement marketing in ecommerce is one of them, which refers to the engagement marketing model between…
The Importance of Short Videos in China
Short video production time is shorter and more attractive, which has become the main form of online social. More and more Chinese users are willing to devote more time to watching short videos. Short videos have huge user and resource demands. Increase of short video users Based on the current 600 million daily active users of TikTok, almost one-third of Chinese people are playing TikTok,…