More information acquisition, social communication, and consumer decision-making of Generation Z happen online. Generation Z pays attention to brand and interactivity, individualization of marketing, and user experience, which put forward new requirements for new advertising and marketing models. Internet platforms with more young users and richer product content are expected to benefit from the transformation of the new marketing model. By analyzing the user structure,…
China Internet Marketing & Tips
The Difference between Domestic e-Commerce & Cross-border e-Commerce
Cross-border e-commerce refers to an international commercial activity in which transaction entities belonging to countries or regions with different tariffs complete transactions, conduct payment and settlement through e-commerce platforms, and deliver goods and complete transactions through cross-border logistics. What are the characteristics of cross-border e-commerce 1. The network is a borderless medium with global and decentralized characteristics. Therefore, cross-border e-commerce that is dependent on the…
Some Positive Changes in China Digital Marketing
In 2020, COVID-19 will hit all walks of life and will greatly affect our work and life. From manufacturing, retail to marketing, the industrial value chain has undergone drastic changes, spawning a large number of new Internet brands, and a number of traditional brands are also actively embracing digitalization. How to play with digital marketing, show brand value, and create brand value has increasingly become…
Flag Stores on Tmall & JD Doesn’t Mean Sales Orders
We received a call today. One Chinese company engaged in food production and sales, who is completely puzzled with its online business performance. “We have opened many flag stores on Tmall, JD and other platforms. Why is our sales not good as expected?” There are many e-commerce platforms in China, among which Tmall and JD are the dominant top 2 giants. Open flag stores on…
Digital Transformation of IKEA in China
In the digital transformation, IKEA is slow to act. IKEA China only opened its flagship store on Tmall in 2020, which is also the epitome of IKEA’s brand transformation. In November 2020, IKEA announced that it will lay off 7,500 employees worldwide in the next two years. This is the largest job adjustment in the history of IKEA since the layoff of 5,000 employees in…