China Internet Marketing & Tips

Generative AI’s Disruption of Search: Baidu’s Technical Survival and Ecosystem Breakthrough

Technical Limitations: Why is Baidu’s Generative AI Lagging? Algorithm Constraints: Princeton University’s 2024 research highlights that Baidu’s AI still relies on traditional crawler logic when integrating multi-source data. Meanwhile, the core of GEO (Generative Engine Optimization) lies in “semantic network construction,” which requires combining knowledge graphs with dynamic content adaptation. Data Barriers: Shanghai Xinsou Technology has trained vertical domain models using privatized industry databases (covering…

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Generative Search Optimization: Reimagining Brand Marketing in the AI Era

When AI Becomes the Ultimate Shopping Assistant Imagine asking an AI, “Find me a sunscreen for oily skin under $50” – in 2025, such conversational searches happen over 80 million times daily on platforms like DeepSeek and Doubao. A Boston Consulting Group survey reveals a striking trend: 28% of Chinese consumers now rely on AI recommendations for cosmetics, with this number soaring to 47% among…

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Resilient Growth: A Multidimensional Framework for Global Marketers in 2025

In 2025, global marketers face a stark dichotomy: supply chain pressures have driven raw material costs up 23% year-over-year, while the experience economy surges with consumers demanding 40% more “emotional value” from their purchases. How can businesses navigate this perfect storm of rising costs and evolving consumer expectations? This article examines breakthrough strategies across supply chain management, data analytics, regulatory compliance, product development, and organizational…

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Data Security Emerges as Core Focus in Cross-Border Marketing: Policy Relaxation and Technology Empowerment

Policy Background: Data Compliance Becomes a New Threshold for Global Competition As global data protection regulations tighten (with EU GDPR fines exceeding 5.3 billion euros), Chinese companies face multiple compliance challenges in cross-border marketing. In 2025, the Cyberspace Administration of China’s “Provisions on Promoting and Regulating Cross-Border Data Flows” (the “Provisions”) further refine operational standards, while new cross-border e-commerce tax policies have been implemented, signaling…

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Unlocking Brand Growth in China for 2025: The Dual Revolution of Instant Gratification and Experience Reinvention

I. Instant Retail: From “Fast” to “Faster” – Reshaping Consumer Scenarios Explosive Growth and Accelerated Delivery Between January and August 2024, China’s instant retail sector grew by 26.2%, vastly outpacing the overall retail sales growth of 3.4%. Platforms like JD.com and Meituan have pushed consumer expectations to new limits with “delivery in as little as 9 minutes,” driving a resurgence in front-loaded warehouse models (with…

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