Since 2020, Tmall Global launched three major strategies: accelerating the entry of overseas brands, building an international business incubation center, and launching imported flagship stores. Tmall International strove to incubate 1,000 companies this year, and fully promote the five-year US$200 billion import strategy. Affected by the global pandemic, China’s import market has experienced short-term fluctuations but long-term improvements. Many new categories and new products have…
China Internet Marketing & Tips
Short Video and Livestream Struggling for The Core Barrier
China Short videos and livestream have been enthusiastically sought after by Chinese users, but the number of views fluctuates up and down, and short videos have not yet found a core barrier to the business competition in market. Since 2019, short videos have been the hottest focus of the Internet. Despite the emergence of leaders such as Douyin and Kuaishou, there is no shortage of…
Key Factors of Social Marketing in China
Building a brand in social media is a long-term systematic project. According to the latest report of GlobalWebIndex in 2022, among Internet users aged 16 to 64 in China, each spends up to 2 hours a day on social media. Social media has brought brands closer to consumers and is disrupting the daily work of marketers. In 2021, WeChat users will exceed 1.2 billion, and…
Some Baidu SEO Tips
For Baidu search engine optimization, we should follow the formal website optimization method to avoid detours in the Baidu search engine optimization process. Below are our Baidu SEO tips, for your reference. High-quality Content is the top priority of Baidu SEO optimization Some webmasters collect a large number of articles to update their websites frequently in order to quickly get keyword rankings. We must create…
Digital Marketing Helping Businesses Improve Brand Awareness
In the process of applying brand marketing in China, many bosses don’t know anything about how to build a brand and improve brand awareness. They only focus on the sales performance and how much revenue they have made this month. Why are Nike, Adidas, Coca-Cola and other brands so well-known? They don’t even need to have their own production bases directly in the world, they…