In 2019, China’s social e-commerce transaction scale has accounted for 19.4% of the total scale of national online retail, and it is expected that this year’s social e-commerce transaction volume will reach 3.54 trillion yuan, accounting for up to 30%. Since 2011, the social e-commerce company, which originated from Weibo, a social platform, has entered a period of rapid growth after rapid development in recent…
China Internet Marketing & Tips
The Latest China Internet Report Released in September 2020
On September 29, 2020, China Internet Network Information Center (CNNIC) released the 46th “Statistical Report on Internet Development in China”. 1. The scale of Chinese Internet users The report shows that as of June 2020, the number of Chinese Internet users has reached 940 million. Compared with March 2020, Chinese Internet users have increased by 36.25 million. The Internet penetration rate in China reached…
Online Live Ordering Meeting of Alibaba’s 1688 Flooded 700,000 Buyers in 2 Days
On September 22, 2020, Alibaba’s 1688 platform held a live online ordering meeting. This has completely changed the thinking habits of SMEs. The two-day order fair for digital home appliances flooded with 720,000 buyers to watch online, which is equivalent to the traffic of 7-8 large offline exhibitions. What’s more amazing is that there is 1 transaction for every two leads! In the past, traditional…
Chinese Companies’ Marketing Budget Growth Slowing Down
The “2020 China Internet Marketing Development Report” was released on September 16, 2020. Many experts and scholars from the Chinese Internet industry and academia gathered online and offline to review the development of Internet advertising in China in 2020 and predict the future trend of Internet marketing in China. The report shows that advertisers’ digital marketing budgets will increase by an average of 14% in…
China ePR Tips & Publishing Platforms
ePR is a powerful marketing tool in brand communication. ePR requires preliminary research, campaign planning, media selection and executive operation. If you are not yet familiar with the rules, techniques and publishing platform of Chinese ePR, here are the specific details for you. 1. Research competitors through market surveys Study the opponent first, including the publishing channel, the content and quality of the ad, and…