Cross-border e-commerce can be divided into B2B model, B2C model, and C2C model. In recent years, China’s cross-border e-commerce industry has continuously developed, and the market scale has continued to expand. In 2018, China’s cross-border e-commerce retail import and export transactions exceeded 100 billion yuan. In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan, five times that of 2015, with…
China Internet Marketing & Tips
Weibo Launching Super Fan 3.0
Weibo recently announced the launch of a new advertising product “Super Fan 3.0”. Through innovations in marketing scenes, advertising styles, advertising algorithms, big data analysis and other aspects, Weibo helps advertisers improve social marketing efficiency in an all-round way. In terms of marketing scenarios, Weibo has launched a new advertising product of “watching while doing something else” to achieve innovation in video advertising. This became…
Digital Marketing on China e-Commerce Platforms
For any brand, e-commerce, as its online sales, is indescribable in the business world. Under the influence of the epidemic, offline consumption activities were blocked, and online e-commerce channels became more important. Not only are daily categories such as food, beauty, and fast-moving consumer goods, but even high-value commodities such as luxury goods, real estate, and automobiles have begun to pay attention to e-commerce. We…
Why WeChat Failed in US Market
In March 2018, WeChat’s global active users exceeded 1 billion, becoming China’s first mobile application to reach the 1 billion monthly level. Despite the proud data, WeChat has become one of the most successful super apps in the Chinese Internet circle because of its unique product philosophy and design philosophy. In contrast to domestic success, WeChat ’s overseas development has suffered many setbacks. As can…
10 Useful Digital Marketing Statistics in 2020
Digital marketing is a trend in recent years. Affected by the COVID19 epidemic, many traditional enterprises that originally relied on physical sales and offline activities were also forced to undergo digital transformation. Do you understand digital marketing? Take a look at the 2020 digital marketing data from Internet Data Corporation, which can help you make a more effective digital marketing plan. 1, 33% of Internet…