Market Sentiment and Budget Shifts The Chinese digital marketing landscape is experiencing a notable transformation in early 2025. Marketing budget growth has moderated to 8% year-over-year, with 54% of advertisers planning to reduce their overall marketing investments. While established brands maintain a cautious outlook, emerging brands remain optimistic about their marketing initiatives despite industry-wide concerns. Channel Investment Priorities Mobile and out-of-home (OOH) advertising have emerged…
China Internet Marketing & Tips
Digital Marketing Trends in China: February 2025 Market Analysis
A Paradigm Shift in Brand Building The Chinese digital marketing landscape is experiencing a fundamental transformation in early 2025. While 54% of advertisers are scaling back their overall marketing investments, there’s a strategic reallocation of resources – 70% are focusing on high-ROI channels, and 53% are shifting from brand-building to performance marketing. Despite this apparent trend toward performance metrics, brand building remains paramount. Research indicates…
The Live Streaming Revolution: Why Chinese Consumers Can’t Stop Watching And Buying
Picture this: A charismatic man known as the “Lipstick King” speaks rapidly into his camera, gesturing enthusiastically as he swatches lipstick after lipstick on his hand. Within minutes, 100,000 lipsticks are sold out. Welcome to Li Jiaqi’s world – and welcome to the future of Chinese e-commerce. I’ve seen many Western executives’ jaws drop when they first witness this phenomenon. You might be thinking, “This…
China’s Digital Ecosystem: A Global Economic Force
Executive Summary China’s digital economy has emerged as a dominant global force, reaching 45.5 trillion yuan (approximately $6.3 trillion) in 2022 and accounting for 39% of China’s GDP. This explosive growth, driven by technological innovation, government support, and unique consumer behaviors, has created a digital ecosystem that global companies cannot afford to ignore. Scale and Market Dynamics The Chinese digital economy has surpassed the combined…
Why do 90% of Western brands fail in China? Unlocking the secrets of successful brands
1. Introduction: The importance and challenges of the Chinese market In the context of globalization, the Chinese market has become the target of many Western brands with its huge scale and rapidly growing economic strength. However, despite the huge market potential, the development of Western brands in China has not been smooth sailing. According to McKinsey’s research, more than 90% of Western brands failed to…