At the beginning of 2020, CoronaVirus became the “number one enemy” of the Chinese people. Everything seems to be the same as 17 years ago. Under the situation of limited personnel movement and construction, the epidemic has affected the economy in many ways. In order to cope with the spread of the epidemic, enterprises have delayed resumption of work, schools have been postponed, and the…
China Internet Marketing & Tips
E-commerce Evolution in China & Key Platforms for Digital Marketing
From Internet marketplaces Alibaba.com and Taobao.com to online payment tool Alipay, Yahoo! China and business management software Alisoft, Jack Ma, founder of Alibaba, seems to be riding high on a wave of hi-tech. Many industry observers are raising the question – what is his next step? And he does have more plans. The 42-year-old e-commerce leader gave his reply during the Fourth Alibaba Online Businessman Forum…
The Future of China Social e-Commerce
Why China Market Is Important for Businesses Some factors have made China a popular region for businesses going global. It has a large number of high net worth individuals (HNWI), between 2016 and 2019, the number of Chinese adults in this bracket increased by 80.8 million. In further, China boasts exceptionally high mobile penetration making it ideal for mobile marketing strategies. With approximately 1.2 billion…
Importance of WeChat Marketing in China
WeChat has an important position in China’s social media, known as China’s Facebook. WeChat marketing is the process of reaching the target audience on WeChat platform, through marketing activities, building relationships with them and cultivating them into target customers. There are several benefits to WeChat marketing: expand potential customers maintain relationships with customers share product/service information timely improve brand influence How to do WeChat marketing?…
Overview of China Internet Marketing 2019 and 2020
2019 speedily passed. Looking back at China’s Internet marketing, what significant events have happened this year? What can we expect in 2020? If China’s online marketing in 2019 has something that we can remember, I think there are so many major events that have happened. 1, e-commerce, the new law’s implementation, a profound impact on the future development of e-commerce Jan 1, 2019, China’s “E-commerce…