This is the case study of embedded video marketing on China outbound tourism. 1, Introduction of This Video Title: Korea travel diary Seoul 2016 Author: an unknown girl Description: vblog of a young Chinese couple about their 6-day travelling in Seoul, Korea, including flight, hotel, city sightseeing, food, hanging around, night life, shopping, etc. Video Length: 17 mins 22 seconds Video Platform: iQiYi Video Poster: Very…
China Internet Marketing & Tips
China’s Internet market size increased by 17.9%
China’s basic network capacity has been significantly enhanced, and the market scale of the Internet industry has grown rapidly. In the first half of 2019, the overall market size of the Internet industry increased by 17.9% year-on-year, and the driving effect of the top 100 enterprises in the industry was obvious. Recently, the Ministry of Industry and Information Technology and the China Internet Association jointly…
China’s Service Outsourcing Keeping Growing Continuously
In recent years, China’s outsourcing service industry has developed rapidly and has now grown to be second only to India, the world’s second largest service outsourcing country. This is driven by a series of support policies of national government departments, as well as rapid macroeconomic development, technological advancement, domestic enterprise outsourcing demand and the ability to undertake outsourcing. In 2018, Chinese enterprises undertook a service outsourcing…
China Women’s Underwear Market Slowing Down
At present, the high-end brands in China’s underwear industry are mainly occupied by foreign brands, and domestic brands mainly occupy the low-end market. There are more than 3,000 women’s underwear brands in China, and more than 90% of the brands have sales of less than 100 million yuan, and there are very few brands with sales exceeding 1 billion yuan. The underwear brand competition in…
Trends of Chinese Outbound Travel in 2019
The Chinese outbound tour presents us with a new picture: the rise of new private group travel and the doubling of the number of tourists. Recently, the China Tourism Research Institute and the Ctrip Travel Big Data Joint Lab jointly released the “Outstanding Mission Data Report for Outbound Tour in 2018-2019”, showing that low-quality group tour products have been phased out, a series of innovative…