Baidu’s bidding ranking system, a crucial element of search engine marketing, is currently facing several significant challenges. These issues have emerged as the competitive landscape evolves and user expectations shift. Below are the primary challenges identified: 1. Increased Industry Competition The number of companies engaging in Baidu’s bidding has surged, resulting in heightened competition for keywords, particularly in lucrative sectors. This intensification has driven up…
China Internet Marketing & Tips
How to Avoid Influencer Marketing Pitfalls
In 2022, the global influencer marketing market reached $15 billion, with 89% of brands and advertisers incorporating it into their marketing mixes. Influencer marketing has proven more successful than traditional advertising in connecting with consumers, ranking highest for trust across all generations. However, brands often hesitate before launching influencer campaigns, fearing the loss of control over their brand messaging. With the right guidelines and planning,…
A Practical Guide to Gaining Traffic for WeChat Marketing
WeChat, known as Weixin (微信) in China, is more than just a messaging app; it is a comprehensive platform that integrates social media, payment services, and various other functions. With over 1.2 billion monthly active users, WeChat is an indispensable tool for personal communication and business marketing in China. Its vast user base and multifaceted ecosystem make it a prime channel for content creators seeking…
Strategies for Boosting Your WeChat Official Account Readership
As a digital content creator or editor in the new media landscape, enhancing the readership of your WeChat Official Account is crucial for success. Here are some key strategies tailored for Western audiences to increase engagement and readership. High-Quality Content Creation Understanding Your Audience: Regularly conduct surveys and interviews to gather data on your readers’ demographics, interests, and information needs. Use this data to create…
Navigating the Great Firewall: A European Company’s SEO Challenge in China
In an era of global digital connectivity, many businesses assume that a website hosted on a reputable international platform ensures worldwide accessibility. However, a recent case involving a European company’s website hosted on Amazon Web Services (AWS) highlights the complex realities of internet access and search engine optimization (SEO) in China. The European company’s website, hosted on AWS’s global infrastructure, appeared to function normally from…