Xiaohongshu, commonly known as the “Little Red Book”, has rapidly emerged as one of China’s most prominent social e-commerce platforms. With over 100 million largely female users aged 18-35 actively engaging on the app, it presents tremendous opportunities for brands to collaborate with influencers and reach potential customers. This comprehensive guide outlines effective strategies to incorporate Xiaohongshu into your marketing efforts. Understand The Platform and…
China Internet Marketing & Tips
China’s Marketing Investment Outlook for 2024
A recent report on China’s digital marketing trends in 2024 shows insufficient confidence in overall marketing investment growth. Here’s the key findings: Only 36% of advertisers believe marketing budgets will increase in 2024, while 43% expect decreases. Small and medium advertisers are especially pessimistic, with 55% foreseeing cuts. The expected 11% average growth rate for 2024 marketing budgets is the lowest in 7 years. Actual…
The Relationship between Organic Ranking & Paid Listing
Compared with traditional marketing channels, search engines provide companies with a more accurate and efficient path to reach customers. Google alone has a search engine market share of over 92%. To obtain search engine traffic, businesses mainly have two options, namely organic ranking (SEO) and paid listing (SEM). Many companies often face the dilemma of choosing between organic ranking and paid listing. Which ranking method…
A Reasonable Budget for Corporate Digital Marketing
With the rapid development of mobile Internet and smart terminals, digital marketing has become one of the most important marketing channels for enterprises. How companies can reasonably set their digital marketing budgets so that they can get twice the result with half the effort is a question that many entrepreneurs and marketers are extremely concerned about. 1. The ratio of corporate marketing expenses to operating…
The Impact of B2B Marketing on Corporate Decision-Making
B2B enterprise collective decision-making is a complex process, involving many aspects such as the enterprise’s internal organizational structure, decision-making mechanism, and team collaboration. B2B marketing has an important impact on corporate collective decision-making Data-driven decision support: B2B marketing provides data and analytics that can help companies better understand customer needs, market trends, and competitor situations. This kind of information can become a strong support for…