In 2023, global economic growth will face many uncertainties. The World Economic Outlook Report released by the International Monetary Fund (IMF) in January predicts that global economic growth will slow to 2.9% in 2023, down from 3.4% in 2022. This is mainly due to the slowdown in economic growth in major economies such as the United States and the Eurozone. Leaders of various countries have…
China Internet Marketing & Tips
China’s Rising Nationalism and Its Impacts on Foreign Brands’ Marketing
Over the past few decades, China has experienced rapid economic growth to become the world’s second largest economy. The expanding middle class with rising purchasing power has made China an important market for foreign brands. According to Euromonitor, retail sales value in China totaled $6.1 trillion in 2021, making it a market too important for international companies to ignore (Euromonitor, 2022). However, rising nationalism in…
China Digital Marketing Trends 2023
The field of digital marketing in China is developing at an impressive speed, gradually evolving from an initial exploration to a mature market. This article will review the development history of digital marketing in China, discuss the current market situation and the challenges facing the industry, with a view to looking forward to the future of this field. The History of Digital Marketing in…
Marketing Mistakes Foreigners Make in the China Market
With the rapid development of China’s economy, the importance of this huge market with a population of 1.4 billion has become increasingly prominent for foreign companies. The importance of the Chinese market According to statistics from the National Bureau of Statistics of China, China’s GDP growth rate has remained above 6% in the past 10 years. The WTO announced in 2020 that China replaced the…
Practical Tips of Conversion Rate Optimization
Marketing expert Gary Vaynerchuk tells a real experience in his best -selling book “CrushING It!” How he helps a hotel to increase business conversion rate. Gary mentioned that the conversion rate of this hotel’s website is very low, and only 2-3 visitors per 1,000 visitors become customers. So Gary and the team were optimized, starting with the website speed and mobile terminal optimization, then added…