1. Introduction: The importance and challenges of the Chinese market In the context of globalization, the Chinese market has become the target of many Western brands with its huge scale and rapidly growing economic strength. However, despite the huge market potential, the development of Western brands in China has not been smooth sailing. According to McKinsey’s research, more than 90% of Western brands failed to…
brand china
Digital Marketing Helping Businesses Improve Brand Awareness
In the process of applying brand marketing in China, many bosses don’t know anything about how to build a brand and improve brand awareness. They only focus on the sales performance and how much revenue they have made this month. Why are Nike, Adidas, Coca-Cola and other brands so well-known? They don’t even need to have their own production bases directly in the world, they…