The automotive industry in China is buzzing with activity as many companies, including tech giants like Huawei and Xiaomi, have entered the market, intensifying competition. Traditional automakers need to adapt their strategies, while new players must sustain their advantages, and newcomers must find ways to break through. The growth of new energy vehicles (NEVs) is driving a transformation in the industry. Government policies and early…
China automotive marketing
Internet Advertising & Trend Analysis in China Automotive Industry
How do Chinese auto companies market during the market downturn? We summarize automobile marketing trends from different dimensions such as channels, audiences, technology, content, and scenarios. Trend 1: Auto Cloud Marketing is popular Due to well-known reasons, the passenger flow to the store has been greatly reduced, but this also gave birth to a new model of automobile marketing-cloud marketing. In this special period, the…