Building brand awareness is crucial for companies to stand out in China’s competitive market. According to surveys, familiar brands enjoy higher brand attitude and purchase intention among consumers. This article provides effective strategies and steps to increase brand awareness in China. The Crucial Chinese Market China is the world’s largest consumer market and its middle class is rapidly expanding. Capturing market shares in China should…
china brand marketing
China’s Rising Nationalism and Its Impacts on Foreign Brands’ Marketing
Over the past few decades, China has experienced rapid economic growth to become the world’s second largest economy. The expanding middle class with rising purchasing power has made China an important market for foreign brands. According to Euromonitor, retail sales value in China totaled $6.1 trillion in 2021, making it a market too important for international companies to ignore (Euromonitor, 2022). However, rising nationalism in…