Picture this: A charismatic man known as the “Lipstick King” speaks rapidly into his camera, gesturing enthusiastically as he swatches lipstick after lipstick on his hand. Within minutes, 100,000 lipsticks are sold out. Welcome to Li Jiaqi’s world – and welcome to the future of Chinese e-commerce. I’ve seen many Western executives’ jaws drop when they first witness this phenomenon. You might be thinking, “This…