A Paradigm Shift in Brand Building The Chinese digital marketing landscape is experiencing a fundamental transformation in early 2025. While 54% of advertisers are scaling back their overall marketing investments, there’s a strategic reallocation of resources – 70% are focusing on high-ROI channels, and 53% are shifting from brand-building to performance marketing. Despite this apparent trend toward performance metrics, brand building remains paramount. Research indicates…
china marketing trends
The New Trends of China’s Marketing in The Post-epidemic
In China, the repetition and uncertainty of the epidemic will inevitably have an impact on the business world, such as supply shortages, blocked logistics, declining willingness to consume, and tightening corporate marketing budgets. As a barometer of the global economy, marketing budgets are often the first cost to be cut. According to a set of data released by Gartner, marketing budgets will fall from 11%…