Have you ever thought that simply replicating Western SEO strategies would work wonders in China? When we talk to overseas business owners and marketers, we often hear about their confusion regarding the Chinese digital marketing landscape. Many believe that by simply porting their mature Western SEO strategies to China, they can achieve success in the Chinese market. However, the reality is far from it. Today,…
China SEO
Baidu SEO Guide & SEO Resource
As the Chinese search giant with its 70% market share, Baidu used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game…
External Link Strategy and Risk Analysis in Baidu SEO: A Comprehensive Guide
In today’s digital marketing landscape, Search Engine Optimization (SEO) stands as a cornerstone strategy for businesses aiming to enhance their online visibility and brand recognition. While most Western companies focus on Google SEO, understanding Baidu’s approach to external linking is crucial for businesses targeting the Chinese market. This analysis explores both the strategic opportunities and potential risks associated with external link building in Baidu SEO….
Navigating the Great Firewall: A European Company’s SEO Challenge in China
In an era of global digital connectivity, many businesses assume that a website hosted on a reputable international platform ensures worldwide accessibility. However, a recent case involving a European company’s website hosted on Amazon Web Services (AWS) highlights the complex realities of internet access and search engine optimization (SEO) in China. The European company’s website, hosted on AWS’s global infrastructure, appeared to function normally from…
Baidu SEO Updates
Here’s a list of update records on Baidu SEO from Baidu officially, including Baidu algorithm, Baidu search rules and policies, etc. May 24, 2021: Prohibited the folding of the main content of the landing page May 14, 2020: Released a new service of “Quick Inclusion”, which guarantees to include submitted pages within 48 hours April 6, 2020: Published “Baidu APP Mobile Search Landing Page Experience White…