In 2019, China’s social e-commerce transaction scale has accounted for 19.4% of the total scale of national online retail, and it is expected that this year’s social e-commerce transaction volume will reach 3.54 trillion yuan, accounting for up to 30%. Since 2011, the social e-commerce company, which originated from Weibo, a social platform, has entered a period of rapid growth after rapid development in recent…
China social e-commerce
2019 China Social e-Commerce Report: 512 Million Consumers, 20% of Online Retail
On July 11, 2019, the China Internet Conference released the “2019 China Social E-Commerce Development Report.” As an emerging e-commerce model based on social mobile socialization, social e-commerce has developed rapidly after six years since its appearance in 2013. In 2019, China social e-commerce is expected to reach a market size of 2,060.58 billion RMB, a year-on-year increase of 63.2%. The number of social e-commerce…