With the rapid development of mobile Internet and smart terminals, digital marketing has become one of the most important marketing channels for enterprises. How companies can reasonably set their digital marketing budgets so that they can get twice the result with half the effort is a question that many entrepreneurs and marketers are extremely concerned about. 1. The ratio of corporate marketing expenses to operating…
digital marketing budget
78% China Advertisers Will Increase Their Digital Marketing Budget in 2021
The “2021 China Digital Marketing Trend Report” shows that 78% of advertisers in China will increase their digital marketing budget in 2021. At the same time, the average growth rate of the company’s overall marketing expenses is expected to reach 17%, which is a significant increase compared to the actual increase of 8% in 2020. This shows that after the epidemic, the marketing investment of…