Market Sentiment and Budget Shifts The Chinese digital marketing landscape is experiencing a notable transformation in early 2025. Marketing budget growth has moderated to 8% year-over-year, with 54% of advertisers planning to reduce their overall marketing investments. While established brands maintain a cautious outlook, emerging brands remain optimistic about their marketing initiatives despite industry-wide concerns. Channel Investment Priorities Mobile and out-of-home (OOH) advertising have emerged…
digital marketing trends
How is Digital Marketing in 2020
The marketing technology industry is growing faster than ever. Therefore, one of its challenges is to predict consumer behavior and use it to attract their attention. As a member of the industry, you need to keep pace with the times and grasp the current trends. As the new decade begins, here are some important trends to watch in 2020. Artificial Intelligence It is expected that…