As the Chinese search giant with its 70% market share, Baidu used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game…
Search Engine Optimization
How Your Hotel Stands Out on Baidu Engine in 3 Weeks
Most hotels and resorts love wealthy Chinese tourists since China becomes now the largest outbound tourism country in the world. However, almost all of these hotels sell rooms to Chinese through OTA, aka online travel agency. Hotels prefer Chinese play bookings on their websites directly, but how can we expect this happens one day? Client: A 4 stars hotel in Bangkok, and it’s also regarded…
Top 3 Mistakes in Chinese Versions of Global Businesses
China is on its inevitable path to being the world’s largest economy, with $9 trillion GDP, 1.3 billion people and fast growing middle class. This makes crucial important for any business with global aims nowadays. Since Chinese consumers prefer online shopping in native Chinese, more and more come to set up Chinese version of website, expecting selling products to Chinese, but some keep struggling to…
How to Test Loading Speed of Your Website from China
As we all know, the loading speed of one site becomes one of those key factors related to user experience, which impacts strongly not only PV, bounce rate but SEO rankings in further as well. Generally, the loading speed varies depending on DNS, hosting bandwidth and the distance between users and servers. This will slow down in China if your site locates outside China, due…
What is difference between China Baidu and Google?
If you want SEO for your web marketing in China, you have to deal with Baidu carefully. Baidu, the giant engine, acts like the equivalent to that of Google, but not the same as always. We’ve the following comparison below, as for your better understanding how Baidu performs in China digital world. Baidu Google Access very fast in China Blocked in China Listing 3-6 PPC…