In China’s e-commerce, Alibaba and JD are the two leading actors. The entry point of station B is live broadcast e-commerce. The commodities in the live broadcast room of station B cover daily necessities, cosmetics and skin care, 3C digital and other categories. Station B, Xiaohongshu and Zhihu jointly promote the Double 11 Shopping Festival, which reflects the common commercial problems faced by the content…
social e-commerce
Social e-Commerce Leading The Trends of Online Buying
This year’s “Double 11” enthusiasm seems to have come earlier than ever. Affected by the epidemic, online shopping has surged. According to data from the State Post Bureau of China, 60 billion express mails will be generated in 2020. The growth rate of China’s express delivery industry in the first three quarters hit a three-year high, and it is showing an accelerated growth momentum. Leveraging…
The Future of China Social e-Commerce
Why China Market Is Important for Businesses Some factors have made China a popular region for businesses going global. It has a large number of high net worth individuals (HNWI), between 2016 and 2019, the number of Chinese adults in this bracket increased by 80.8 million. In further, China boasts exceptionally high mobile penetration making it ideal for mobile marketing strategies. With approximately 1.2 billion…
2019 China Social e-Commerce Report: 512 Million Consumers, 20% of Online Retail
On July 11, 2019, the China Internet Conference released the “2019 China Social E-Commerce Development Report.” As an emerging e-commerce model based on social mobile socialization, social e-commerce has developed rapidly after six years since its appearance in 2013. In 2019, China social e-commerce is expected to reach a market size of 2,060.58 billion RMB, a year-on-year increase of 63.2%. The number of social e-commerce…