Short video has exploded in popularity among China’s internet users and become a vital part of any media strategy. However, the unique ecosystem centered around local platforms like Douyin and Kuaishou operates very differently than Western social networks. The mechanism for traffic distribution determines which creators can capitalize on this booming format. This article analyzes China’s short video landscape, platform characteristics, and recommendations for brands…
Social Marketing
Global Trends in Social Marketing
Users are eager to return to real social interaction. When formulating marketing strategies, public relations marketers in the corporate market might as well let go of “traffic anxiety” and pay attention to the aspirations of the younger generation of users. Tiktok, the rival of Facebook and Instagram, is deeply involved in the vortex of accusations by the United States. Bilibili’s channel owners initiated a widespread…
Which Products Suitable for Social Integration Marketing
With the popularization of smart communities, marketers use crowd stratification to become more refined and closer to consumers. Community marketing communication with a more accurate reach rate has become the first choice for many famous companies to complete brand marketing promotion. However, all marketing has its uniqueness and limitations, and not all categories are suitable for community integrated marketing. From the data, the following categories…
The Future of China Social e-Commerce
Why China Market Is Important for Businesses Some factors have made China a popular region for businesses going global. It has a large number of high net worth individuals (HNWI), between 2016 and 2019, the number of Chinese adults in this bracket increased by 80.8 million. In further, China boasts exceptionally high mobile penetration making it ideal for mobile marketing strategies. With approximately 1.2 billion…
Importance of WeChat Marketing in China
WeChat has an important position in China’s social media, known as China’s Facebook. WeChat marketing is the process of reaching the target audience on WeChat platform, through marketing activities, building relationships with them and cultivating them into target customers. There are several benefits to WeChat marketing: expand potential customers maintain relationships with customers share product/service information timely improve brand influence How to do WeChat marketing?…
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