wechat marketing china

2025 WeChat Channel Insights: Strategic Approaches from Traffic Generation to Conversion

According to the latest report from iiMedia Research, WeChat Channels users now spend an average of 45 minutes daily on the platform in 2025, unlocking significant commercial potential. Companies looking to gain a competitive advantage need to restructure their operational approach through data-driven insights: Detailed User Profiles and Behavioral Analysis The Silver Economy Boom: Senior users in first-tier cities now account for 50% of WeChat…

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A Strategic Guide to Digital Marketing on WeChat: Data-Driven Insights

With the rise of mobile internet and digital marketing, WeChat has become a critical platform for brand promotion and marketing for companies in China. According to Tencent’s latest data, as of the end of 2022, the combined monthly active accounts of WeChat and WeChat abroad reached 1.31 billion, an increase of 3.7% year-on-year. This massive user base presents tremendous potential for corporate marketing. This article…

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