In China’s fiercely competitive e-commerce landscape dominated by giants like Douyin (TikTok), Taobao, and Pinduoduo, WeChat Mini Stores are quietly yet rapidly carving out their own territory through a distinctive “social atomization” approach. With a 192% year-on-year GMV growth and a 225% surge in order volume in 2024, WeChat’s ecosystem is fundamentally reimagining the traditional relationships between people, products, and marketplaces. This analysis examines WeChat…